Summary

ASWB staff members led this interactive session that explored strategic messaging and communication plan elements, and organization of a jurisdictional Mobility Readiness Team. Jennifer Henkel led participants through ASWB resources using a game modeled on Jeopardy!® Jayne Wood discussed communications tools and strategies for developing the “elevator pitch” as well as the larger jurisdictional communication plan and provided Mobility talking points. CEO Mary Jo Monahan discussed how to conduct a “premortem” as a way to ensure success and shared strategies for organizing a jurisdictional Mobility Readiness Team of partners to implement Mobility within and between jurisdictions.